Engaging kids real-time in animated learning journey
Prerna A Jhunjhunwala, Founder of Creative Galileo, an edtech startup in an exclusive interaction with Bizz Buzz tells about the collaboration with Graphic India and POW! Entertainment, and also throws light on her startup in terms of making animation an interesting aspect of life
image for illustrative purpose
Excerpts from the interview
Can you briefly tell us about your company?
Creative Galileo is an edtech startup focusing on transforming early learning globally for children from three to ten years. The company's 'Kids Early Learn' app is the first-of-its-kind Indian character-based app that aims to leverage technology to emphasise personalised needs, inquiry-based learning methods and experiential activities, for involving children in an interactive curriculum.
Since its inception in July 2020, the e-learning app has recorded over 7 million downloads and over 7,00,000 monthly active users.
At Creative Galileo, India's favourite characters take your kid on an exciting journey of thematic learning where they learn about community helpers, animal kingdom, sea life and many more things. Our interactive games and videos, involves every child in the action, making them active protagonists in their learning journeys. Apart from this, kids can also practice and refine their skills in language, numeracy, arts, science, world cultures and motor skills. HolonIQ recently listed Creative Galileo on their annual list of the 100 most promising edtech startups from India and South Asia.
What does Creative Galileo aim for when it comes to gaming?
Creative Galileo announced its new licensing partnership with Graphic India and Stan Lee's POW! Entertainment, the owners of the popular character Chakra, the Invincible.
Chakra The Invincible is an Indian superhero co-created by legendary icons, Stan Lee and Sharad Devarajan, who is the Co-Creator of Chakra, The Invincible and Co-Founder of Graphic India. Widely regarded as one of the greatest creators of the 20th and 21st centuries, Lee is the writer and co-creator of the world's most popular superheroes, including Spider-Man, X-Men, Fantastic Four, Iron Man, Hulk, The Avengers and more. With a universe of kids' famous characters on its learning platform, Creative Galileo will be combining its knowledge and learning platform with Chakra to offer the best-in-class edutainment experience.
What is your opinion about this partnership?
We are excited about our collaboration with Graphic India, as it is a step forward in providing a metaverse of characters to our young audience. This partnership is part of our overall growth strategy to continue partnering with the top content players in India and globally to offer the best-integrated learning experience to children while keeping it fun.
Under this partnership, our company will secure the licensing rights to launch educational content utilising the character on their platform. This latest launch aligns with the edtech firm's overall objective to support children in building and improving their core in foundational years through fun and engaging gamified content.
Tell us about the animation character Chakra, The Invincible.
Chakra, The Invincible, tells the story of Raju Rai, a young Indian student living in Mumbai. Determined to unlock the secrets of human potential through science, Raju and his mentor, develop a technology suit that activates the mystical chakras of the body, unleashing superhuman abilities and powers. When Raju is accidentally bonded to the suit, he vows to use his newfound abilities to protect the world.
The Co-creator of Chakra, The Invincible is Sharad Devarajan who is also the Co-Founder of Graphic India. A superhero like Chakra, the Invincible has the power to connect with kids through fun and engaging content that can also deliver strong messages of optimism, hope and change for a better tomorrow. He has been honoured to work with us and the Creative Galileo team to bring Chakra to millions of younger fans using their ground-breaking edtech content.
Chakra, The Invincible tells the story of Raju Rai, a young Indian student living in Mumbai. Determined to unlock the secrets of human potential through science. Raju and his mentor, develop a technology suit that activates the mystical chakras of the body, unleashing superhuman abilities and powers. When Raju is accidentally bonded to the suit, he vows to use his newfound abilities to protect the world.
Did you partner with any other companies?
Our company has already partnered with leading companies such as Big Animation, Amar Chitra Katha, Periwinkle, Shemaroo, Toonz Animation and others to provide quality localised content and interactive learning journeys to children.
You have collaborated with Graphic India and POW! Entertainment. Can you tell us about these companies?
Graphic India is a leading character entertainment company which focuses on creating superheroes, comics and stories through mobile and digital platforms. Led by media entrepreneur Sharad Devarajan, the company has produced over 200 episodes of animation and has been developing many live action films and television projects across Hollywood and Bollywood. POW! Entertainment is a multi-media entertainment company, which was founded by Stan Lee, a noted comic book writer.
What do you want to say about your company to the netizens of India?
With our smart tech driven, cutting edge and a special parents zone, one can track their child's progress through the various educational games and levels we have in our company. This gives one an insight into ones child's strengths and helps in focusing on those aspects that need improvement. Not just that, one can do pre-emptive aptitude tracking and set the difficulty level for the child's learning journey.
